case studie

real-time product & pricing engine for a leading digital print hub

A real-time configuration and pricing engine for 1M+ print combinations, open to the market and instant under load. Agencies and resellers calculate and compare in seconds, learn in-flow via an embedded training hub, and place Web2Print orders that go straight to production.

location

berlin

industry

print

find out more

real-time product & pricing engine for a leading digital print hub

summary

One of Germany’s largest digital print providers needed a single system to configure and price 1,000,000+ product combinations (formats, papers, finishes, runs) — live in the open web — so agencies and European resellers could calculate, compare and order within seconds. The market would benchmark against it, so speed, stability and accuracy had to be world-class.

challenge

Pricing lived across many tools and teams. Quotes took minutes, sometimes hours; traffic spikes from partners slowed everything down. Misconfigured specs created prepress tickets, waste and delays. Know-how was buried in PDFs and emails; new users learned by trial and error.

solution

We built a balanced, real-time platform that feels instant — even under heavy load:

  • Real-time pricing engine: Combines materials, capacity, finishing, shipping into a single price in milliseconds; pulls live inputs from ERP/MIS and inventory.
  • Refined load balancing & caching: Multi-region routing, autoscaling and edge caching keep response times low during traffic peaks (thousands of requests per second).
  • Guided configuration (Web2Print): Only valid combinations are shown; artwork checks and specs are auto-validated before add-to-cart.
  • Open for the market: Public calculator for agencies/resellers; partner APIs for automated quoting and bulk uploads.
  • Integrated learning hub: Bite-size tutorials, validations and examples embedded in the flow reduce mistakes and raise data quality.
  • Click-to-production: Orders flow straight into prepress & production (JDF/JMF/RIP), with status tracking to delivery.
  • Governance & trust: GDPR, audit trails, price versioning, and transparent cost drivers.

impact

  • Quotes in ~3–5 seconds (down from minutes) — even at peak traffic.
  • Time-to-order −80–90%; fewer back-and-forth emails.
  • Prepress tickets −40–60% thanks to valid combinations + inline checks.
  • Waste −20–30% through correct specs and better upstream data.
  • More margin control: capacity-aware pricing and live material costs.
  • Happier customers: self-serve, always-on calculator; learning hub shortens onboarding and improves artwork quality.
  • Sustainability add-ons: optional COâ‚‚ estimate per job and smarter gang-runs for fewer make-readies.
  • Reliability: 99.99% uptime; P95 latency <200 ms during campaigns.
Tags: industry / online shop / print
more case studies…

Before the project, decentralised brokers worked in daily patchwork mode: risk questionnaires arrived via online forms and were then retyped by hand into Excel and legacy systems. Regulatory needs and suitability checks dragged on because...

Austria’s mass COVID testing shifted from paper queues to an end-to-end digital flow—QR check-in, on-site validation, automated results, and tamper-proof certificates via SMS/WhatsApp. Integrated with existing systems and auto-reporting...