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Shaping the future:
expanding digital skills & leveraging trends

by Lea Liebetegger
In this blog post, we take a detailed look at the current digital trends for businesses, examine the most in-demand digital skills, and provide a practical checklist to help you, as an entrepreneur, optimally equip your teams for the future.
Current trends for businesses in the digital world
Many of the following trends are familiar to those already engaged with the digital world. However, these trends continue to evolve, mature, or finally gain the attention they deserve after years.
Artificial Intelligence and Machine Learning
AI remains dominant, whether in everyday life or in various business areas across different industries. Research is progressing inexorably: neural networks and deep learning make AI algorithms capable of learning, while cognitive computing simulates human thinking to solve complex tasks.
AI TRiSM – Strengthening trust in AI
This brings us to the next topic: AI TRiSM, short for "AI Trustworthiness, Responsibility, Safety, and Morality," aims to strengthen trust in artificial intelligence. Companies, developers, and regulators must take measures to ensure the ethical responsibility, safety, and morality of AI systems. This includes developing transparent policies and standards and ensuring that AI decisions align with societal values and are verifiable.
Increasing investment in "Hyperautomation"
Unlike the previous use of individual automation tools, the trend is moving towards a comprehensive approach to make the entire company more efficient. Technologies such as artificial intelligence and machine learning are integrated to automate company-wide processes. This allows companies to handle complex tasks, analyze data, and make decisions automatically, making them more flexible and innovative. Robotic Process Automation (RPA) is already widespread and automates standardized business processes such as automatic data transfer between systems or order processing. The future lies in the intelligent combination of hyperautomation and RPA, as well as the integration of Business Process Management (BPM), workflow engines, and process mining. This way, companies can almost completely automate even complex processes and continuously improve their efficiency and agility.
Sustainable Technology
More and more companies are turning to sustainable technologies not only to act environmentally conscious but also to increase their operational efficiency. With the help of digital innovations such as IoT devices to monitor energy consumption and the use of renewable energies such as solar and wind power, they can reduce costs and improve their environmental footprint at the same time. This trend is significantly driven by growing consumer awareness of environmental protection, boosting demand for sustainable products and services. Companies that embrace this trend position themselves not only as pioneers in sustainability but also as attractive partners for customers and investors who value responsible actions.
Which digital skills are becoming increasingly in-demand?
Certain skills and digital competencies are crucial to meet growing demands and assert oneself in an increasingly digitalized work environment. Companies are increasingly looking for employees with specific digital skills to optimize processes, drive innovation, and support data-based decision-making. These key competencies are not only important for technology-oriented professions but also increasingly shape traditional industries undergoing digital transformation.
  • Skills in Generative AI and Machine Learning The demand for skills in generative AI remains high. Companies are looking for experts capable of developing and applying AI models to optimize business processes and unlock new business opportunities​.
 
  • Cybersecurity With increasing digital transformation comes the need to protect data and systems from cyber-attacks. Hence, the demand for cybersecurity experts capable of protecting systems and implementing security strategies is extremely high. Cybersecurity skills are among the fastest-growing and most in-demand competencies​. Python and Java remain essential programming languages used in many areas such as web development, data analysis, and machine learning.
 
  • Data Analysis and Visualization With the rise of data-driven decision-making, the ability to analyze and visualize data is becoming increasingly important. Knowledge of tools like Tableau and Power BI is particularly in demand to present complex data comprehensively​.
 
  • Project Management The more complex the projects, the more pronounced the project management skills should be. These include not only traditional project management but also knowledge of agile methods and the ability to lead virtual teams​. Employees should be able to plan, monitor, and complete projects efficiently. Certifications such as PMP or Scrum Master are advantageous​.
Checklist for your next steps as an entrepreneur
Identify Skills: Before investing in training, it is crucial to assess the current state of digital skills in your team.
  • Which skills are already present?
  • Which areas are completely lacking and which should be strengthened?
  • Where are there knowledge gaps?
Focus on core areas and go through each department step by step. Close competency gaps
  • Encourage your employees to engage in self-directed learning!
  • Invest in training and development measures for your employees to strengthen their competencies. Consider the specific needs and interests of your employees.
  Create opportunities for long-term learning
  • Offer continuous learning opportunities such as access to online courses or webinars.
  • Ensure regular workshops and external training sessions.
  Promote internal knowledge exchange
  • Organize regular discussion rounds and workshops for the exchange of skills between teams and departments.
  • Ensure that your employees can learn from each other and expand their expertise.
  Foster innovation: strengthen creativity and adaptability Actively encourage your teams to develop new ideas and propose innovative solutions.
  • Create a corporate culture that fosters creativity and a willingness to experiment.
  • Use regular brainstorming sessions and innovation workshops to find new ways to improve your products and services.
The Perfect Time for Enhanced Digital Skills is Now
The digital transformation does not wait. Companies that invest in digital skills now lay the foundation for future success and competitiveness. Every step towards developing and adapting to new technologies is a step in the right direction. Expand Digital Skills: Do not neglect further education, training, and workshops. Do not miss the chance to equip your employees with the necessary digital skills they need to achieve your business goals. Invest in training and development programs to optimally prepare your teams and equip them for the future. Digital transformation offers countless opportunities. Utilize current trends and developments and actively shape your future with the right digital skills.


Tags: Automatisierung / digitale kompetenzen / digitale Skills / Digitalisierung / künstliche intelligenz

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