global product data orchestration for a 125-Year german premium bath brand

Product data lived in an ageing ERP, updated manually and shared inconsistently across regions. Planners needed market-specific detail—including correct units (mm/cm/inch), regional variants, tender texts and downloads—yet there was no single source of truth. Frequent changes caused version drift; specs took days with back-and-forth emails. The business required a country-aware data backbone that distributes via dynamic APIs, updates incrementally, and predicts the right units per market, ensuring planners always pull the correct, ready-to-use information.

• Central product model & governance that auto-syncs with ERP/CRM and publishes through versioned, cache-safe APIs.
• Locale & unit intelligence that anticipates per country whether mm/cm or inches are standard and outputs the correct values and documents by default (with rounding/tolerance rules).
• Structured content services for specs, variants, tender texts and downloads—one data truth for all channels and partners.
• Secure professional access to assemble project-ready technical packs (CAD/BIM/PDF, tender texts) and hand off to dealers and factory processes.
• Minimal, brand-appropriate presentation that surfaces the right data without exposing complexity.

• One global source of truth: changes propagate instantly and consistently to every market.
• Specs in minutes, not days: from requirement to validated, market-correct packs in a single session.
• Fewer errors by default: correct units, variants and documents per region—no manual rework.
• Shorter path to revenue: direct hand-off from specification to ordering and production in Germany.
• Stronger partner experience: architects and designers get reliable, up-to-date data that speeds projects.