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global product data orchestration for a 125-Year german premium bath brand

Digital data backbone for a 125-year German premium bath brand, delivering one global source of truth. The platform syncs with ERP/CRM, predicts and outputs the correct units per market (mm/cm/inch), and provides secure access to project-ready technical packs—resulting in faster specifications, fewer errors, and a seamless route from design to order and production.

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location

germany

industry

productdesign

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global product data orchestration for a 125-Year german premium bath brand

summary

A German manufacturer with 125+ years of craftsmanship supplies premium washplaces and furniture for private and public spaces—specified by designers and architects worldwide. The mandate: digitise, connect, and govern product data so professionals receive market-correct, always-current information that moves seamlessly from specification to order and production.

challenge

Product data lived in an ageing ERP, updated manually and shared inconsistently across regions. Planners needed market-specific detail—including correct units (mm/cm/inch), regional variants, tender texts and downloads—yet there was no single source of truth. Frequent changes caused version drift; specs took days with back-and-forth emails. The business required a country-aware data backbone that distributes via dynamic APIs, updates incrementally, and predicts the right units per market, ensuring planners always pull the correct, ready-to-use information.

solution

  • Central product model & governance that auto-syncs with ERP/CRM and publishes through versioned, cache-safe APIs.
  • Locale & unit intelligence that anticipates per country whether mm/cm or inches are standard and outputs the correct values and documents by default (with rounding/tolerance rules).
  • Structured content services for specs, variants, tender texts and downloads—one data truth for all channels and partners.
  • Secure professional access to assemble project-ready technical packs (CAD/BIM/PDF, tender texts) and hand off to dealers and factory processes.
  • Minimal, brand-appropriate presentation that surfaces the right data without exposing complexity.

impact

  • One global source of truth: changes propagate instantly and consistently to every market.
  • Specs in minutes, not days: from requirement to validated, market-correct packs in a single session.
  • Fewer errors by default: correct units, variants and documents per region—no manual rework.
  • Shorter path to revenue: direct hand-off from specification to ordering and production in Germany.
  • Stronger partner experience: architects and designers get reliable, up-to-date data that speeds projects.
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