One of Germany’s largest digital print providers needed a single system to configure and price 1,000,000+ product combinations (formats, papers, finishes, runs) — live in the open web — so agencies and European resellers could calculate, compare and order within seconds. The market would benchmark against it, so speed, stability and accuracy had to be world-class.
Before the project, decentralised brokers worked in daily patchwork mode: risk questionnaires arrived via online forms and were then retyped by hand into Excel and legacy systems. Regulatory needs and suitability checks dragged on because...